Design Collaboration - BRGN and artists for this year's TV-aksjonen
This year's TV-Aksjonen took place on October 23rd, raising money for Doctors Without Borders. With great commitment and a long-standing collaboration with Doctors Without Borders, we wanted to create extra attention for this year's fundraiser through an intensive design collaboration with a number of artists.
We gathered a wide range of artists to contribute to this year's TV-Aksjonen. With the aim of engaging far beyond their own target group, we created something new and different in collaboration with the talented artists.
Based on the YR White Putty jacket from BRGN, eight unique garments were auctioned off to raise money for this year's auction.
"The jackets given to the artists were our Yr White Putty model. It served as a white canvas in the design process, giving the artists a lot of freedom. The jackets' motifs therefore have an enormous spectrum of different expressions in terms of colors, material use, and patterns. We hope to make this even bigger - and better next year."