What does slow fashion actually mean?

Slow fashion is the idea that we buy less, and buy with the intention of something lasting a long time. It encourages slower production, unifies sustainability with ethics, and ultimately invites consumers to invest in well-made, long-lasting clothes. 

Something important to consider when purchasing an item is, “Will I actually use this?” It is better to spend more money on something that will last a long time, as opposed to buying lots but sacrificing on quality.

So, how can we really calculate if something is sustainable both environmentally and economically to purchase? 

One way to determine whether or not something is worth purchasing is by calculating the cost per use.

For example, on average it rains in Bergen 239 days per year, (a whole lot of rain!) Our BRGN Lyn Coat costs 3999 NOK, which means that if you used it for one year and only wore it on the rainy days, the cost per use would be 16.72 NOK.

Of course, if you buy our Lyn Coat you will use it for much longer than a year and will likely wear in on sunny days too, but this is something to consider when investing slightly more on a high quality item.

You can work out the cost per use wherever you are by dividing the price by the amount of days per year you will likely wear it. It is a good way of taking extra consideration before you buy!

Want to know more about our sustainability goals? Click here